Mention endpoint detection or zero-trust architecture in an executive meeting, and you can practically hear the room disconnect. Within four seconds flat, eyes glaze over, laptops open to unrelated spreadsheets, and the proposal gets filed under "expensive technical clutter."
I do not blame anyone for that reaction. Most business owners do not spend their nights worrying about anonymous threat actors or sophisticated malware strains operating out of Eastern Europe. You lose sleep over missed payroll, locked customer records, regulatory penalties, and the sheer embarrassment of explaining to your best client why your team cannot answer their requests.